"We talked to the rights of the respective owners to screen live World Cup and the IPL matches. IPL will take some time, but for World Cup plan should be final in a week," Sunil Punjabi Cinemax CEO told PTI.

The official broadcaster of the World Cup, ESPN Star Sports, which also owns the rights to the theater, is in talks with several multiplexes and cinema owners, although nothing is finalized yet, said sources in the industry . The company, however, had no comment.

ICC Cricket World was in India, Sri Lanka and Bangladesh from 19 February to 2 April and the IPL for six days later.

The leading multiplex chain PVR Cinemas, which had shown the IPL matches live on 18 screens last year, is also working on a game plan this year.

"Although there is clarity on the IPL which UFO Moviez has the rights to ten years to the screening theater, there is no clarity on the World Cup again," CEO Gautam Dutta PVR Cinemedia said. PVR CineMedia is a division multiplex company PVR Ltd, which handles all its advertising, marketing and branding tie-ups.

He said that the two tournaments, the World Cup is expected to generate more interest among people in the Indian team will play in a long time.

"If the team he brings to the critical matches in semi-finals and finals, then interest rates will certainly be very high," Dutta added.

However, another important Big Cinemas multiplex chain, owned by Reliance Media Works is tilted toward the IPL as the World Cup.